MULTI CHANNEL MARKETING

MULTI-CHANNEL MARKETING DELIVERS THE RIGHT MESSAGE TO THE RIGHT PERSON AT EXACTLY THE RIGHT TIME.

MARKETING MANAGERS UNFORTUNATELY DEAL WITH EVERY DECLINING BUDGET THAT REQUIRES THEM TO JUSTIFY EVERY PENNY THEY SPEND. WEB-BASED MEDIA SUCH AS PERSONALISED WEBSITES AND E-MAILS OFFER A UNIQUE ADVANTAGE; THEY ALLOW YOU TO TRACK EXACTLY HOW YOUR CUSTOMERS ARE REACTING. MEASURE THE SUCCESS OF YOUR MARKETING CAMPAIGNS AND PROVIDE CLEAR DATA THAT JUSTIFY THE MARKETING INVESTMENT.

OUR EFI SOFTWARE OFFERS A FULL DASHBOARD FUNCTIONALITY THAT GRAPHICALLY ILLUSTRATES EVERY INTERACTION IN RELATION TO YOUR CAMPAIGN. A FULLY INTEGRATED POWERFUL MARKETING SOFTWARE SOLUTION FOR DATA-DRIVEN PRINT, PURL, EMAIL, SMS, SOCIAL MEDIA, MOBILE MEDIA AND IMAGE PERSONALISATION WHICH IS AVAILABLE AS EITHER SELF-HOSTED OR EFI HOSTED SOLUTION. WHETHER IT IS A SIMPLE DESIGN OF PERSONALISED MEDIA, THE CONVENIENT MANAGEMENT OF CAMPAIGNS AND PROCESSES, OR COMPREHENSIVE RESPONSE TRACKING, EVERYTHING IS PART OF ONE SOLUTION THAT RUNS SIMPLY INTO YOUR BROWSER.

THIS ENABLES YOU TO ENGAGE WITH YOUR CUSTOMERS ON A COMPLETELY NEW LEVEL. TALK TO US TODAY TO DISCUSS YOUR NEXT CAMPAIGN, OR HOW WE CAN HELP EMBED YOUR PRINT REQUIREMENTS WITH DATA STRENGTHENING THE MESSAGE YOU ARE TRYING TO DELIVER, NOT ONLY VISUALLY IMPACTFUL BUT LEAVING YOUR TRADEMARK EVEN AFTER THE VISUALNESS OF YOU.

VARIABLE DATA PRINT (VDP)

IMAGINE THIS… A POTENTIAL CUSTOMER GATHERS THEIR MAIL AND RETURNS TO THEIR KITCHEN – AND QUICKLY SORTS IT OVER THE BIN, THIS IS THE CRITICAL MOMENT. MOST DIRECT MAIL PIECES WON’T SURVIVE.. WILL YOURS?

AFTER INSTANTLY TOSSING A DOZEN MAILERS, SHE HOLDS YOUR PIECE IN HER HANDS – READY TO SEND IT SAILING INTO THE BIN. THEN, SOMETHING HAPPENS. SHE LEANS IN TO GET A CLOSER LOOK. THE PIECE IS GRAPHICALLY ENGAGING, IT SHOWS HER NAME EMBEDDED WITHIN THEIR OPENING IMAGE CATCHING HER EYE. IT LISTS ITEMS SPECIFICALLY WITHIN HER AREAS OF INTEREST AND READS LIKE THE COMPANY ARE TALKING DIRECTLY TO HER. NOW, NORMALLY, SHE WOULD BIN IT ALONG WITH THE REST, BUT THIS HAS SPARKED A GLIMMER OF INTEREST. JUST LIKE THAT, THE MAIL PIECE MOVES OUT OF THE “DANGER ZONE” AND INTO THE “INVESTIGATE/ ACTION” PILE. MISSION ACCOMPLISHED.

COINCIDENCE? HARDLY. IT’S THE POWER OF CREATIVR DESIGN, HIGH LEVELS OF PERSONALISATION, AND VARIABLE DATA PRINTING (VDP).

INCREASE YOU RESPONSE RATES

Increase your Response Rates Significantly with Variable Data Printing (VDP)

AT BLACKDOG DIGITAL WE HAVE AN ESTABLISHED TRACK RECORD IN WORKING WITH CUSTOMERS TO INCREASE THEIR RESPONSE RATES AND SECURE AN IMPRESSIVE ROI BY LEVERAGING THE REVOLUTIONARY TECHNOLOGY WE CAN OFFER. WE SELECT THE RIGHT DATA ELEMENTS FOR THE SPECIFIC PROJECT. CREATING UNIQUE OFFERS, FOR EACH INDIVIDUAL CUSTOMER. MAXIMISING THE ROI BY MATCHING THE RIGHT OFFER, TO THE RIGHT CUSTOMER. CUSTOMISING GRAPHICS FOR EACH CUSTOMER AS THE SAME IMAGE WON’T APPEAL TO EVERYONE. WE WILL HELP SELECT THE MOST EFFECTIVE PLACEMENT OF THOSE GRAPHICS. OUR SOPHISTICATED PROGRAMMING RULES PUT A STOP TO MISTAKES, LIKE GRAMMAR ISSUES AND AWKWARD ADDRESS BREAKS. THE END PRODUCT LOOKS PROFESSIONAL… EVERY TIME

  • VDP DELIVERED A 36% INCREASE ON AVERAGE IN RESPONSE RATES OVER CONVENTIONAL DIRECT MAIL ACCORDING TO A STUDY CONDUCTED BY CAP VENTURES – A LEADING INDUSTRY TRADE SOURCE.

DATA PROTECTION

At Blackdog Digital we are experienced in the requirements of the Data Protection Act 1998, our role as a Data Processor, and our customers role as the Data Controller. As the Data Processor we follow the 8 Data Protection Principles of good data handling. We always draft a written agreement in which we will formally agree the conditions under which a customers’ data may be processed; the minimum security measures that we have in place; and appropriate mechanisms that will enable our customers to be confident we are compliant with security requirements, including a right of inspection or independent audit. We will ensure:

  • An appropriate Data Sharing Agreement is in place to allow all parties to demonstrate their adherence to the Data Protection Act
  • Only process the data inline with our customers’ instructions, and to never use it for any other purpose
  • Restrict access to customers’ data to approved Blackdog Digital staff only
  • All electronic data processing and manipulation is done securely in an ISO 27001 certified environment within the European Union or EU approved location
  • All electronic data is destroyed after 90 days following processing using secure deletion software. Our 90 day retention is specifically to support any questions or queries following print production
  • Surplus print materials are destroyed using the Shred-IT managed service to ensure data is destroyed and recycled securely.